Meet the team

We are WildPixel. We let the imagination and creativity run WILD with every project.  WildPixel is a team of creatives with a strong background in all aspects of publishing and design. We bring to the table over 20 years industry experience. Meet the team and some regular collaborators below.


Jake da'Costa (Art Director)

Jake brainstorms, takes a nascent concept and creates a solid foundation for the design and content. He takes the brief from pitch to print and ensures designs are produced on time and to budget. He’s indefatigable—literally, he barely sleeps. Jake’s been doing this for more than 15 years and so he knows his way around book publishing. He’s worked with teams of designers, negotiated, briefed and managed artists and worked with brands like Disney, Pixar, Fox, Moshi Monsters and the BBC. Incorporating Augmented Reality 3D animations into products is an emerging area where Jake is already among the leaders in the field. 

iSolar System (Carlton Books), British Book Design and Production Award 2013 for Best Use of Cross Media.
Jurassic World (Carlton Books), British Book Design and Production Award 2015 for Interactive Multimedia Books.
iRobot (Carlton Books), British Book Design and Production Award 2016 SHORTLIST for Interactive Multimedia Books.


Anne Rooney (Writer)

I write books of all sizes for people of all sizes. On the whole, I write short books for short people and longer books for longer people. But I also write a fair number of short books for long people - they're for older readers who aren't yet confident with long books.


Paul Virr (Author, Editorial Manager)

Paul Virr has a wide experience of creating children's books and magazines. From board books for babies, through to science and history reference titles for older children and all points in-between. 

Former editor of Sky Kids Magazine (in its day, the UK's highest-circulating children's magazine with an ABC rating of over 745,000), editor of Carlton's Blue Peter award-winning Countdown to the Olympic Games and flagship official children's guides for the Science Museum, MOSI and the National Railway Museum, as a children's author he has written on subjects ranging from dinosaurs to computers, in formats ranging from fun sticker activity books through interactive story and novelty books through to traditional high-extent reference books. 

As Managing Editor and Acting Publisher at Parragon he developed and launched a number of successful ranges, including Factivity (an award-winning highly-illustrated reference/activity range for ages 5 to 8 years) and Start Little, Learn Big (a colouring, sticker activity range with added soft-learning for ages 4 to 6 years), plus an ambitious high-concept preschool novelty board book range.


Anna Bowles (Author, Editorial Manager)

Anna’s been working freelance since spring 2015, and her current clients include Bonnier, Carlton and Egmont.

Before that, she was a Commissioning Editor at one of the imprints that have now merged to form Hachette Children's Books, plus she’s worked in-house for Penguin, HarperCollins, Carlton, Egmont and Titan. Plenty of experience! As an author she’s written various books for those same companies -


SpookyFish (Picture Research)

Team spookyFish have managed all types of Picture Research management and negotiation. They also supply cost effective solutions for photograph usage and picture credits.  


Services Include...


Book project management and development, novelty formats, range extension, picture research.
Sourcing and liaising with illustrators and illustration agents. Commissioning and briefing through to final art approvals with your in-house team. Working directly with authors and editors in creation of activity book activities.


Creative conceptual design, rough layout design, storyboarding animation, logo design, book series style development, fiction and non fiction, repackaging.


High-end photo manipulation in Adobe Photoshop CC and Adobe illustrator CC, 3D art-worked pack-shots, vector artworks, infographics, traditional pencil illustration, image retouching, character illustration and development and high resolution output.